- Adding value to a scarce resource -

Management of local water supplies is the priority, but this expertise is also being put to good use in overseas markets

he harsh summer climate has led to the evolution of a number of highly specialised and innovative water companies to guarantee that Greece does not run dry. The priority is to manage the country’s water resources, but the skills and technology that have been developed are proving valuable abroad.
Since the 1980s, the state-run Athens Water & Sewage Board (Eydap), one of the biggest single institutions in Greece, has provided the Greater Athens region with its water. It supplies about four million people, covering the wider area of Attica, with an annual consumption rate of 390 million cu metres.
Following a flotation in 1999 that saw 30 per cent of the company sold off to private investors, Eydap has begun an ambitious investment programme and set out its vision to expand into new activities such as energy and telecoms.
At the end of 2001, Eydap signed its first foreign deal to help the government of the former Yugoslav republic of Macedonia to improve its water supply networks in three cities. The $258,000 project will cover Skopje, Koumanovo and Kavadarsi.


Xenos
‘As a commodity its value is huge, but its price remains very low’

The move is Eydap’s first venture into the Balkan market and forms part of its plans to expand activities across northeastern Europe. Managing director Dr Dionissios Xenos says the move illustrates a shift in emphasis for the company.
“A new mentality has been introduced to the management and employees,” he says. “Eydap is not only a company with a public interest but also an enterprise, and therefore an entrepreneurial mentality is necessary. This change was hard and took time, yet it was finally introduced.”
At home, the company is gearing up for Athens 2004 and will supply water services to the Olympic village now under construction. Mr Xenos says the first steps towards creating a multi-service utility company have already been taken.

As well as generating electricity from biogas at its Psyttalia wastewater treatment plant, Eydap is studying the feasibility of installing fibre-optic cables in the Athens area. He says discussions are under way with various Greek partners to create this alternative telecoms network.
Despite plans to diversify and expand, it is still water – a commodity widely undervalued – that is expected to form the basis of any future growth for Eydap. “One of the most important commodities of this century will clearly be water.
Its value is huge, but its price remains very low,” says Mr Xenos.
Another Greek water services company, Eurodrip, which went public in 2000, is also looking to take its expertise further afield following a number of successful forays selling its unique drip-irrigation systems. Its products, which offer significant savings on water and fertiliser costs for farmers, serve clients in around 64 countries.

The drip-irrigation systems are mainly designed for the management of irrigation and the fertilisation of large areas of land. Aside from the savings they also help to protect the environment. The systems are large, however, and generally cannot be transported further than 1,000km, hence the need to set up more production centres around the world.
The company has production facilities in the US, Egypt and Turkey, selling across the North American, Mexican, North African and Middle Eastern markets.


Paraskevopoulos
‘Governments must find solutions for agricultural and urban use’

But Eurodrip chairman Dimitrios Paraskevopoulos says the firm still has big ambitions abroad. “We need to enter new markets; for example, China, South America, Australia and Brazil. I foresee that this will be our biggest project over the next five or 10 years.”
For poor farmers in less developed states, such as in Africa or India, there are cheaper solutions available. Eurodrip is also strengthening its business on the home front, most recently taking a 68.2 per cent stake in irrigation equipment distributor Hydroelenchos.
Eurodrip believes that Hydroelenchos’s infrastructure could well improve its own chances in bidding for contracts for landscaping and developing green areas ahead of the 2004 Olympic Games.
Despite being a relatively young company, formed in 1979, Eurodrip has built up some impressive credentials, including recognition from the European Union.

“Of the 85 per cent of water used in agriculture to irrigate crops in every country, our system can save 40-60 per cent,” says Mr Paraskevopoulos. “This statistic has been recognised by the EU. They have included special provisions to subsidise this system in the third EU support framework to support the Greek economy.”
The company has also developed a tailored package and turnkey solutions programme known as Megadrip, alongside Swiss shareholder ASI Global, to assist major customers.

First steps towards developing a multi-service utility have been taken

Mr Paraskevopoulos says the company is always looking to form new partnerships with big farming corporations such as Del Monte or large state enterprises such as those at work in China.
Eurodrip plans to grow through increased investment in new facilities and production sites, and through continued expansion into new markets.
“There is huge potential for a company like Eurodrip throughout the world, particularly because there are periods of drought everywhere,” he says. “Water supplies will diminish and governments and world institutions must find solutions for agricultural and urban use.”


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