Dubai Sports City, the site of Brouks’ second major project in the emirate

DUBAI
Investing in dynamism
Brouks Real Estate is increasing its activities in the ‘energetic emirates’

Thirty years ago, Pakistan’s Erum Developers crafted a team of highly specialized and experienced architects, planners, engineers and contractors to embark upon what would become a solid track record in the field of construction. It was only a matter of time before Erum set out to carve out a niche in the fast-paced market of Dubai.

In 2005, Brouks Real Estate – the company’s Dubai-registered subsidiary – launched Shami Tower, its first foray into the UAE real estate sector. Focusing on luxury and spacious design, construction of the 17-storey tower will be completed in December 2009 and will offer 238 apartments.

Brouks Real Estate is constructing Shami Tower in the heart of Dubai Sports City, a 4.6 million square metre megaproject home to state-of-the-art stadiums, sports academies, and numerous leisure facilities.

Naveed Hussain Lakhani Managing Director, Brouks Real Estate

“We chose this location to build as the floor plan showed that there was a lot of space between the towers, and many green areas,” says Naveed Hussain Lakhani, Managing Director of Brouks Real Estate. “This is important to us, as residential areas must be spacious and unique. In order to provide that to our customers, we need the space.”

Finding success in Dubai, Brouks Real Estate has turned its attention to the up-and-coming Emirate of Ajman. The company inaugurated the Shami Twin Towers residential development in Emirates City, a £2.2 billion project only 20 minutes from the Dubai International and Sharjah Airports. The flats are being sold on the end-user freehold market rather than to large-scale speculators, enabling room for competitive prices.

“For us, Ajman and Dubai are the most energetic emirates at the moment. Ajman is attractive to buyers and investors as there are affordable homes on the market for people who cannot afford to live in Dubai, which is surrounded by enormous towers, traffic and congestion,” says Mr. Lakhani.

Firmly planted in the UAE real estate market, more projects are on the drawing board. Brouks launched a second project in Dubai Sports City dubbed Shami Sports Tower – a 21-storey building overlooking The Canal to be completed by December 2010. A third tower, located in the Jebel Ali Free Zone near the planned Dubai World Central International Airport, is soon to begin construction.

“Our objective right now is to make sure our current and future projects are developed with care and quality,” adds Mr. Lakhani.